JOURNAL OF RESEARCH IN NATIONAL DEVELOPMENT VOLUME 3 NO 1, MARCH, 2005
STRATEGIC PROMOTION AND BANK SERVICES DELIVERY: OPERATIONAL FINANCE CONSTRAINTS AND THE WAY FORWARD
Dr. P. U. C. Agundu, Banking/Finance Lecturer and Ag. Sub-Dean, Faculty of Management Sciences, Rivers State University of Science and Technology, Port Harcourt
Dr. G. A. Okwandu is Lecturer in Marketing, Department of Business Administration, Rivers State University of Science and Technology, Port Harcourt
S. Lawson was on the MBA programme of FMS, Rivers State University of Science and Technology, Port Harcourt.
This study addressed contemporary promotional issues relating to bank services delivery in Port Harcourt. Research questionnaire was designed and administered on 100 professionals out of which 94 duly obliged. Chi-square (x2) non-parametric statistical technique was applied in analyzing the primary data so harnessed. The results indicated that Banks services delivery systems are not critically determined by available operational finance. This strategically necessitates budgetary enhancement and focal human capital development.
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