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JOURNAL OF RESEARCH IN NATIONAL DEVELOPMENT VOLUME 3 NO 1, MARCH, 2005

MARKETING AND FINANCIAL PROSPECTS OF DEVELOPMENT BANK MERGERS: A DIAGNOSIS OF NIGERIAN AGRICULTURAL COOPERATIVE AND RURAL DEVELOPMENT BANK

DR. D.W. MACLAYTON: SENIOR LECTURER IN MARKETING AND HEAD, DEPARTMENT OF BUSINESS ADMINISTRATION, RIVERS STATE UNIVERSITY OF SCIENCE & TECHNOLOGY, PORT HARCOURT, NIGERIA.

DR. P.U.C. AGUNDU, LECTURER IN BANKING/FINANCE, AND SUB-DEAN, FACULTY OF MANAGEMENT SCIENCES, RIVERS STATE UNIVERSITY OF SCIENCE & TECHNOLOGY, PORT HARCOURT, NIGERIA.

A.S. ABU, FINANCE AND INDUSTRIAL MANAGEMENT CONSULTANT IN PORT HARCOURT, NIGERIA.

ABSTRACT
The merger of development banks is one strategic initiative of the present civilian government in Nigeria. This study examined the immediate past of the defunct development banks and their post-merger challenges and prospects. Focus was specifically on the merger that gave birth to the Nigerian Agricultural Cooperative and Rural Development Bank (NACRDB). Two research propositions (RPs) were put forward and treated using data from 42 randomly selected officials of the bank. The study empirically established that the merger portends significant enormous marketing, financial, and allied institutional economies. These could be actualized with the government and banks providing the quintessential policy, systemic and logistic effects to efficiently and effectively engineer, steer, and sustain corporate revival and survival.

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